Stephanie
B. Keane

Director of Narrative & Creative Strategy

Leading public science education content and directing brand, video, and event creative for a nonprofit focused on nuclear safety, clean energy, and community health, and owning the budget for every project. I turn dense science and slow-moving policy into programs and stories the public, press, and decision-makers can act on.

• Built SLF's Nuclear Energy & Safety Educational Program with scientists, a repeatable model now expanding; lead its core writing and messaging, translating complex science for the general public.
• Co-created Science on Tap, a monthly public lecture series that launched with a sold-out event at the Belly Up, and write its press releases; manage volunteer teams of 2 to 10 for it and community tabling events; coordinated 20+ volunteers for the San Onofre Nuclear Waste Paddle Out, with Paddle for Peace.
• Present creative and education programs to the board of directors; partner with executive leadership on program priorities and write talking points for the founder.
• Led brand, creative, and event production for The San Onofre Symposium: Nuclear Waste to Clean Energy at Scripps Institution of Oceanography (UC San Diego), with speakers including Reps. Mike Levin and Scott Peters, former NRC Chair Gregory Jaczko, and Stanford's Mark Z. Jacobson; built an interactive data visualization of renewable cost declines.
• Created the Nuclear Curious ad campaign that drove attendance to the symposium.
• Co-directed media strategy and prepared leadership and scientists for press briefings: supplied research to the New York Times' Ivan Penn for his September 2026 story on California nuclear power, and was part of the SLF team that worked with the Los Angeles Times' Blanca Begert on her front-page symposium story.
• Worked with community voices and researchers, including Johnny Bear Contreras (San Pasqual Band of the Kumeyaay Nation), Tina Cordova (Tularosa Basin Downwinders), and scientists from Scripps, Harvard, and WSU.
• Program-managed SLF's presenting sponsorship of the San Diego Climate Week 2026 Water Summit: designed a nuclear-waste education trifold and served as on-site spokesperson to Fox and Times of San Diego reporters.

Director of Marketing & Creative Strategy

Brought in as a consultant to build the Foundation's communications function from the ground up as sole strategist, then promoted to full-time Director.

• Built the brand and communications function from zero as sole strategist: identity, messaging architecture, and modular toolkits (newsletters, educational print, video systems).
• Reframed 3.6 million pounds of spent nuclear fuel at San Onofre into weight-based comparisons the public can grasp, replacing the industry's "football field" framing.
• Architected public education campaigns that translate complex regulatory and scientific material for the public, owning testing, budget pacing, and performance reporting.

Creative Director

Recruited to lead creative strategy and brand storytelling for an agency serving civic, nonprofit, and social impact clients across Los Angeles. Brought commercial creative fluency to mission-driven briefs, running campaigns for organizations doing essential work in the community, from domestic violence shelters to city mobility programs to women's health networks.

• City of West Hollywood Mobility Expo recap: oversaw production and the edit of the event film, winner of a Gold Stevie Award.
• Women's shelter website rebrand: clarified messaging, structure, and navigation so donors and the people the shelter serves can quickly find what they need.
• Women's health and community advocacy clients: developed visual and written brand identities that made mission legible and actionable for diverse, underserved audiences.
• Partnered with analysts to translate attribution and performance data into real-time narrative and creative optimizations.
• Omnichannel campaign storytelling with global creative team localization, from strategic brief through final distribution and performance measurement.

Executive Post Producer, Creative Lead

Led global narrative campaigns for Fortune 500 clients across pharmaceutical, automotive, technology, energy, and media sectors. Managed a distributed creative team of 50+ across five countries, building the operational and creative infrastructure for campaigns at genuine global scale.

• Produced global brand campaigns for Teva, HP, Nissan, Honda, Exxon, and Dow Jones Digital, spanning broadcast and digital.
• Led and mentored a global creative team of 50+ across design, video, and copy, establishing shared standards and improving delivery speed.
• Teva Pharmaceuticals: global campaigns translating clinical complexity into human, patient-centered storytelling for international audiences.
• HP, Nissan, Honda, Exxon, and Dow Jones Digital campaigns aligning creative narrative with stakeholder strategy and cultural context across diverse markets simultaneously.
• Developed and won pitch decks securing executive alignment and significant client investment for new global campaign mandates.

Associate Creative Director, Video

Directed multimedia content and creative strategy for a mission-driven clean beauty brand, where product storytelling and values-based advocacy had to work together seamlessly. The rare commercial context where brand narrative and legislative advocacy were genuinely aligned, and where the creative had to do both at once.

• CTR increased from 0.05% to 1.5% (30x growth) through organic storytelling strategy on an $80K budget.
• 78% YoY EMV increase ($1.8M → $3.2M) through influencer narrative strategy rooted in authentic brand voice and genuine community trust.
• $8M+ beauty launches across Ulta retail and digital channels, from narrative brief through creative production and full-funnel distribution.
• Led brand advocacy communications integrating legislative campaigns with product launches, turning policy wins into consumer brand moments.

Executive Producer

Produced interactive brand activations and launch campaigns for beauty, fragrance, and gaming talent, building full creative narratives from concept through studio production, with budgets up to $500K.

• Produced a $500K live AR activation for Essie (L'Oréal), blending design innovation with consumer engagement at the intersection of beauty, technology, and live storytelling.
• Directed the Urban Decay x Prince “Live Loud in Color” launch.
• Creative production and AR campaigns for gaming creators including Kryoz and Ninjayla, plus music video campaigns for emerging and established artists.

Director, Global Media

Directed global creative for a major Estée Lauder brand, overseeing packaging direction, campaign visuals, and social content across international markets. Led full-funnel campaigns with cross-platform reach and creative consistency across diverse global audiences and retail environments.

• 1.6M+ cross-platform views for major product launches, driven by narrative-led influencer strategy with authentic brand alignment and cultural relevance.
• Adapted storytelling for EU and APAC markets, keeping one brand narrative while tuning it to each region.
• Global packaging direction: maintaining brand consistency across international markets while building in cultural relevance for each regional context.
• Rare full-funnel creative ownership at global scale, from retail packaging concept through digital campaign distribution and performance analysis.

Product Creative Specialist

Shaped narrative strategy for Netflix Originals across 20+ global markets, including Mindhunter and GLOW. Applied data insights and A/B testing to optimize creative performance across languages, platforms, and cultural contexts. This is what "how narratives travel" looks like at genuine scale.

• Launched Netflix Originals title websites (GLOW, Mindhunter) with engineers for global releases across EU, APAC, and LatAm.
• Built and tested creative across EU, APAC, and LatAm markets, refining messaging for cultural resonance and translating audience data into pivots that improved conversion and retention.
• Cultural framing for diverse global audiences: ensuring stories resonated across vastly different contexts without losing their distinctiveness or power.
• Full-funnel activations integrating video, web, and influencer marketing for global narrative consistency across 20+ simultaneous markets.
• Data-driven creative iteration: using A/B testing to refine narrative framing in real time across languages and cultural contexts at scale.

Senior Promo Producer

Promotional and branded storytelling for Yahoo! News and Yahoo! Originals, plus the investor presentations that sold new programming. The craft beneath everything else.

• Brought Yahoo! colleagues into Heart of Los Angeles (HOLA) to teach media skills to Latino students after school.
• Produced promotional content for Katie Couric's Yahoo! News programming, alongside 360° campaigns and branded storytelling for Yahoo! Originals.
• Delivered investor presentations (NewFronts) for programming including Community, Other Space, and Sin City Saints.

Assistant to Marc Newson

Where it started: assisting industrial designer Marc Newson across watches, furniture, dishware and houseware, and concept cars, and learning how to lead a creative team that keeps one design voice across many forms.